As a promotional gimmick for my restaurant, I send out coupons offering people a free dinner on their birthdays. One day an anxious-sounding man called. "I got your card. How did you find me?"

"From a mailing list I purchased from a supplier," I told him. "Why?"

"It used my real name, and I'm in the Witness Protection Program. What's the name of the company?"

I didn't want to say it, but I had to tell him the truth: Moving Targets.

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