In a stationery store, I quickly picked out a card for my wife for our anniversary. The clerk was surprised by how little time it took me, and began relating a story about another customer who spent a half-hour searching for the right anniversary greeting. Noticing the man lingering over one card after another, the clerk went back to see if she could help. "Is there a problem?" she asked. "Yes, there is," he replied ruefully. "I can't find one my wife will believe."